but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off.
.
sponsored by an innovative medicines canada company
.
olivia mitchell: i think so. i mean, fresh and local is, you know, what they say is - tends to be healthier.
.
allison aubrey, byline: like a lot of us, olivia mitchell (ph) has had some preconceived notions about frozen food. she prefers to buy fresh produce.