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allison aubrey, byline: like a lot of us, olivia mitchell (ph) has had some preconceived notions about frozen food. she prefers to buy fresh produce. ., although most have plans that will adequately improve air quality. .
webmd network . .
diane barrett: overall, the frozen was as good as fresh. and in some cases, some of the frozen fruits and vegetables were better than fresh. .
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but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off.
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