. .allison aubrey, byline: like a lot of us, olivia mitchell (ph) has had some preconceived notions about frozen food. she prefers to buy fresh produce. . .but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off. . april 2014 (15) .kolkata knight riders beat rajasthan royals by 6 wickets